Browsing by Subject Positive messages

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Issued DateTitleAuthor(s)Level
9-Nov-2015An exploratory study on the effects of positive and negative consumer generated advertising using informative and demonstrative executional frameworks on brand attitude and purchase intentionΠαπαδιαμαντοπούλου, ΧαρίκλειαΜεταπτυχιακή Εργασία